LimeLife by Alcone Review:

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LimeLife by Alcone Review
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LimeLife by Alcone does not have signs of a scam. They have put in proper mechanisms to prevent it from becoming a Ponzi scheme. When we looked at their compensation scheme, we saw that it caps the monthly PV contribution of each account.

LimeLife by Alcone is a direct sales company that sells makeup, skincare, and beauty products. The company was founded in 1952 and is based in New York. It has a relatively new name, but the company has been in the beauty business for decades. Unlike many other MLM companies, this one does not appear to be a scam. There are many other legalized crypto companies or transparent forex brokers you can work with apart from this.  

LimeLife by Alcone Review, LimeLife by Alcone Company

Multi-level marketing (MLM) is a business model that is becoming increasingly popular, especially in direct sales. The basic concept of MLM is that a company recruits a group of independent salespeople, known as “distributors,” to sell their products directly to customers. The distributors are also encouraged to recruit other salespeople, creating a “downline” of distributors who earn a percentage of the sales made by the people they recruit.

One of the main criticisms of this business model is that it can be difficult for distributors to make a profit, as most of their income comes from recruiting new salespeople rather than selling products. Additionally, many MLM companies are accused of exaggerating the income potential of their opportunities. This leads some people to invest money and time into an opportunity that may not be as profitable as they were led to believe.


The company’s mission is to empower women to look and feel their best by providing high-quality, professional-grade beauty products that are easy to use and understand. They believe every woman should have access to the same professional-grade products and tools makeup artists use, and they strive to make that a reality for their customers.

One of the key reasons why the company is successful is its commitment to providing high-quality, professional-grade products at an affordable price. They source only the best ingredients and use the latest technology to create safe, effective, and easy products. Their products are also cruelty-free, and many of them are vegan.

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Company Founders and Team

LimeLife by Alcone is cagey about its founders. From their website, we observed that they had provided some photos of their supposed founders. However, they have not given their names. Some of the photos look old, like they are from the 1950s. There are, however, some relatively recent colored ones.

In 2013, Alcone started its MLM division using the name “Alcone at Home.” They later rebranded to “LimeLight by Alcone.” Due to trademark issues, they were forced to rebrand again to their current name, “LimeLife by Alcone” in 2018. Madison Mallardi and Alvin Cohen are the company’s founders and CEOs.

Company Products   

LimeLife by Alcone’s product line includes makeup, skincare, and beauty tools. They offer a wide variety of products to meet the needs of different skin types and preferences. They have a full line of foundation, concealer, powder, blush, bronzer, eye shadow, eyeliner, mascara, lip gloss, and more. Review, Features

Their skincare line includes cleansers, toners, moisturizers, serums, and eye creams. The company also offers a variety of beauty tools, including brushes, sponges, and tweezers, to help customers achieve flawless looks.

One of the unique aspects of the firm is its direct sales model. They use a network of independent sales consultants to sell their products through in-home parties, online sales, and social media. This allows customers to try and purchase products in the comfort of their own homes and also allows the sales consultants to build their businesses by selling the company’s products.

The firm also offers a loyalty program, which rewards customers for purchasing products and referring friends. They also offer a satisfaction guarantee so customers can feel confident in their purchases.

The company also claims that parabens, phthalates, and formaldehyde are not used in producing these goods. All of the products are cruelty-free and manufactured with plant-based ingredients.

The company is also committed to sustainable practices; it sources its natural raw materials from local, independent farmers, which helps maintain a sustainable and equitable trade system. Makeup containers can be reused or recycled, and the company is devoting significant resources to finding alternatives to plastic for its skincare products’ packaging.

LimeLife by Alcone’s Affiliate Ranks

In their compensation plan, there are twelve ranks.     

  1. Beauty Guide

This is the beginner’s rank. It is what you get when you sign up for the affiliate program      

  1. Lead Beauty Guide

People in this rank have to earn and maintain a $300 personal volume in their monthly retail sales  

  1. Star Beauty Guide

Here, one has to maintain monthly sales of $300 personal volume in monthly sales, and earn and maintain $600 group volume and $100 personal new volume a month

  1. Senior Beauty Guide

Sellers should earn $300 monthly personal volume and earn $900 group volume, and $100 personal new volume a month.

  1. Director

To maintain this rank, one has to earn $600 monthly personal volume and $1200 group volume.

The other ranks are: Lead Director, Star Director, Senior Director, Executive Director, Lead Executive Director, Star Executive Director, and Senior Executive Director. The more a person earns, the higher the rank they attain.

Retail and Residual Commissions

When a retail customer buys a product, the salesperson gets a commission. The commission will depend on the seller’s rank. For example, the Beauty Guides earn a 20% commission. The senior Directors and Lead Executive Directors get a 35% retail commission.         

Sellers can also earn residual commissions through a unilevel compensation plan. In this structure, an affiliate is at the team’s top level. Every person they recruit is put under them. In level one, therefore, an affiliate has three people below. If the level one affiliate recruits others, they occupy level two. The process keeps repeating itself.     

The commission a person gets here depends on the volume of sales they generate and their rank. For example, Senior Beauty Guides and Star Beauty Guides earn a 3% commission on level 1 (personally recruited affiliates)


As a direct sales company, LimeLife by Alcone operates under the laws and regulations of the state where it is based and conducts business. In the United States, direct sales companies are typically required to register with the state and comply with any laws and regulations related to sales tax and consumer protection.

It’s also worth mentioning that, as a direct sales company, it operates under a multi-level marketing (MLM) business model, which can be subject to certain regulations in some countries or states.

Our research found that the company is accredited by The Better Business Bureau (BBB). This non-profit organization aims to promote ethical business practices and help consumers make informed decisions when dealing with companies.

The BBB maintains a business information database, including customer reviews, complaints, and information on the business’s background and operations. It assigns a rating to each business based on various factors, such as the number of customer complaints, the company’s response to customer complaints, and overall reputation.

The rating system uses a letter grade from A+ to F, with A+ being the highest and F being the lowest. Companies with high customer complaints or who have not resolved complaints promptly may receive a lower rating. LimeLife by Alcone has an A+ rating.

Final Verdict

LimeLife by Alcone does not have signs of a scam. They have put in proper mechanisms to prevent it from becoming a Ponzi scheme. When we looked at their compensation scheme, we saw that it caps the monthly PV contribution of each account.

The company prohibits bonus purchasing, excessive product purchasing (Inventory Loading), and the purchase of products or services solely to qualify for or earn pay, achieve a rank advancement, or maintain a paid rank. Although the firm does not seem like a scam, you can still explore other legalized crypto companies or transparent forex brokers. Before using their services, you should also check out their products and compensation plans.      


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